FAQs

Questions about Sophie

What she does, how set-up works, what it costs and what happens to your calls. Anything else, ring us.

About Sophie

What is Sophie?

An AI receptionist. She answers your business calls in your business name, takes the caller’s details and the job, and texts it to you. Urgent calls and complaints reach you straight away, at any hour.

Will callers know they’re talking to an AI?

Yes. Sophie starts every call with: “Hi, you’re through to [your business], this is Sophie, the AI receptionist. Calls are recorded. How can I help?” We won’t take that out.

What does a day with Sophie look like?

Sophie answers while you work. Urgent calls reach you straight away; everything else is in your 6pm summary, ready to ring back. See an example day.

What do I get at the end of the day?

A summary of the day’s calls at 6pm, every day: who rang, what they want and when they’d like a call back. Urgent calls and complaints will already have reached you.

Do I need to learn new software?

No. Everything’s in one app on your phone: job cards, texts and alerts. We set it up and test it with you.

Which trades is Sophie for?

Any trade that misses calls while on the tools: plumbers, heating engineers, electricians, builders, roofers and more. We set her up with your services, the areas you cover and what counts as urgent in your trade.

Can Sophie book jobs in?

On Mid and Top she takes booking requests, and you approve every slot so travel between jobs works. She never confirms a booking herself. On Base she takes the details and when to ring the caller back.

What won’t Sophie do?

Quote prices, answer technical questions or give advice. She speaks English only, and answers only from the information you approve.

What about emergencies?

Sophie isn’t an emergency service, and anyone in danger should ring 999. Urgent calls come straight to your phone, at any hour, by text and app alert.

What if Sophie gets something wrong?

She can mishear, like anyone on a bad line. Every call has a recording and a written summary in your app, so you can check the details before you ring back.

Setting up

Do I keep my own number?

Yes. Sophie has her own number, registered in your business’s name. You divert your business number to her and can switch it off whenever you like. We set it up and test it with you.

Does my phone still ring?

Not while the divert is on: every call goes to Sophie first. Turn the divert off when you want to take calls yourself. On some networks we set it up so calls you don’t answer, or can’t take, go to her instead.

How long does set-up take?

We aim to have Sophie live about 5 working days after you send back the intake form. Her number needs approving, with ID checks in your business’s name, and that sets the pace, so the date isn’t guaranteed.

Does diverting cost me anything?

Not from us. Your network may charge for diverted calls, usually as a call from your allowance. We’ll tell you what to check.

Can I change what Sophie says?

Yes. As many small changes as you need (greeting, answers, hours) in the first fortnight after she goes live, then two small requests a month. Bigger work is quoted first.

Prices and contract

How much does it cost?

Base £197, Mid £297, Top £397 a month, plus VAT. Every plan includes 450 minutes with Sophie a month, then 25p a minute. No separate usage bills: we pay for the phone line, texts and AI. See what each plan does.

Is there a contract?

On the 3-month minimum term, the £197 onboarding fee is waived: you pay three monthly fees, then it’s month to month with one month’s notice. Without the minimum term, the onboarding fee is paid when you sign.

When do I start paying?

You set up a Direct Debit when you sign. The first monthly fee is taken when Sophie goes live, then monthly.

What’s the founding client offer?

The first five firms to sign get their price fixed for 12 months, and can cancel free within 30 days of Sophie going live. We refund the first month’s fee and any onboarding fee.

Can I change plan?

Move up any time, from your next billing date. Move down once your minimum term is over.

Do you have a referral offer?

Yes. Refer another firm and you both get a month free once they go live.

Your calls and data

Where do I see my calls?

In your own app. Every call gets a job card with a note of what was said, and you get a summary of the day’s calls at 6pm.

Who owns the data?

You do. Your customers’ details and your call records are yours, and we use them only to run the service. If you leave, we give you an export. Our privacy notice has the details.

What if Sophie stops answering?

We fix her by the next working day and, between 8am and 8pm, text you how to send calls back to your own phone in the meantime. Support is Monday to Friday, 9am to 5pm, with a reply within one working day.

Still got a question?

Leave your details and we’ll ring you back. Or ring us now.

  • No hard sell. A straight chat about your calls and whether Sophie fits.
  • Talk to us, not a call centre. You deal with James and Will.